Tuesday, September 18, 2012

Definition of Strategic Planning

i want to be a strategic planners
 
I'll explain a little about the Strategic Planning, I got this definition from wikipedia, check it out :) ::

Strategic planning is an organization's process undertaken to determine the strategy or direction, and making decisions to allocate resources (including capital and human resources) to achieve this strategy. Various business analysis techniques can be used in this process, including :
  • SWOT analysis :(Strengths, Weaknesses, Opportunities, Threats), 
  • PEST (Political, Economic, Social, Technological) 
  • STEER (Socio-cultural, Technological, Economic, Ecological, Regulatory).
Strategic Planning (Strategic Planning) is a management tool used to manage current conditions for projecting future conditions, so that the strategic plan is a guide that can be used by organizations from their current
state to work towards 5 to 10 years ( Kerzner, 2001)

To achieve a strategy that has been established by the organization in order to have a competitive advantage, then the head of the company, the operations manager, must work within a system that is in the process of strategic planning / strategic planning (Brown, 2005). 

 Manufacturing capabilities, should be used appropriately, so it can be a weapon that excels in a planning strategy (Skinner, 1969). To achieve a strategy that has been established by the organization in order to have a competitive advantage, then the head of the company, the operations manager, should work in an existing system in a strategic planning process Brown, 2005). Manufacturing capabilities, should be used appropriately, so it can be a weapon that excels in a planning strategy (Skinner, 1969).

Strategic planning is explicitly related to the management of change, it has become the research some experts (eg, Ansoff, 1965; Anthony, 1965; Lorange, 1980; Steiner, 1979). Lorange (1980), wrote, that strategic planning is an activity that includes a series of processes of innovation and change companies, so that if strategic planning is not supporting innovation and change, then it is a failure.

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